Lisa’s Generation Relations Blog

Hi All!

I adore Ryan Healy. He’s a bright young guy and a Millennial Blogger who I follow. And when I say “Millennial Blogger” I mean he’s a member of the Millennial (Gen Y) Generation who blogs about Millennial topics…not some old fart (like me) who writes about them!

He’s the co-founder of the Brazen Careerist; a service that matches companies with young job candidates, and he runs the blog, Employee Evolution, a career blog for Millennial professionals.

On Employee Evolution he posts all kinds of great insights pertaining to everything “Millennial”. Recently he wrote a post entitled: Why Isn’t Mainstream Gen Y Buying Into the New Web?

Here’s an excerpt from it:

Generation Y practically invented social media. Friendster was the original, but when Facebook came on the college scene in 2004, everything changed. College students took their offline friends and aggregated them in one place online. Guys browsed through their college networks to find cute girls they had seen at the library, and everyone posted photos from last night’s drunken party or Saturday afternoon’s football game.

Facebook was like being at a college frat party with all the people from your school, but online.

Well, things changed. Facebook opened up, Second Life created a virtual world for everyone to live in, LinkedIn connected all the older white-collar professionals, Twitter jumped on the scene and let all the narcissists scream, “Look at me,” and Facebook followed the trend with their new redesign.

But Generation Y is not inventing the new web. Older people are. The new web is all about hyper-connectivity, real-time updates, and living your life online. And mainstream twenty-somethings aren’t buying into it.

Twitter
According to Comscore, the majority of Twitter users worldwide are 35 or older. Young adults 18-24 only make up 10.6% of the Twitter population in the US and are less likely than the average user to tweet. 45-54 year olds are actually 36 percent more likely than average to visit Twitter.

The traditional social media early adopters are 18 -24 and Twitter is the new social media darling. Why isn’t Gen Y biting?

I can’t cut & paste his entire post here (that wouldn’t be nice), so CLICK HERE to read the whole thing. It’s filled with great stats and insights. Plus, he received 15+ comments from people who also shared good feedback and ideas about his perspectives on this.

And, big thanks to Ryan for providing some great content for my NEW BOOK that will be out this fall. I can’t tell you the title or what it’s about right now…it’s top secret

Bye for now,

Lisa