New Book, “Millennial Makeover”, Focuses On Gen Y’s Impact on Politics
Hi All,
There is yet another new book out about the Millennials, and this one focuses on how they are going to affect American politics. The book is called “Millennial Makeover: MySpace, YouTube and the Future of American Politics” by Morley Winograd and Michael D. Hais.
The NY Times wrote an article about it yesterday. Here is a brief excerpt:
According to the authors of “Millennial Makeover:MySpace, YouTube, and the Future of American Politics,†change is indeed on its way, and the magnitude of that change will be monumental — a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions.
Morley Winograd and Michael D. Hais also write in this fascinating but not always persuasive volume that the party capturing the White House in 2008 has “a historic opportunity to become the majority party for at least four more decades,†and that the rising generation of Millennials (born between 1982 and 2003) will imprint the coming national discourse with its own temperament and predilections, washing away “the current politics of polarization and ideological deadlock†and putting in its place “a new landscape of collective purpose and national consensus that involves individuals and communities in solving the nation’s problems.â€
What Mr. Winograd and Mr. Hais have essentially done is explore, in detail, the political implications of Mr. Strauss and Mr. Howe’s sociological observations. As they tell it there have been five major political realignments in American history, and while each of these huge shifts seems to have been triggered by a crucial event (like the Civil War or the Great Depression), all were actually rooted in “underlying changes in generational size and attitudes and contemporaneous advances in communication technologies†like the development of radio, television and, more recently, the Internet.
For those of you interested in politics and where they’re headed with Gen Y now reaching voting age in masses, you may find this an interesting read. I can’t comment on the book as I have not read it yet, but I do plan to pick it up.
Bye for now!
Lisa
Lisa Orrell is The Generation Relations Expert, and has appeared on ABC, MSNBC and NPR (to name a few). She is a speaker, consultant, and author of the book "Millennials Incorporated" (on Amazon). Based on her expertise, Lisa is an in-demand expert who educates well-known companies (such as Cisco Systems, Paul Mitchell, and Blue Cross/Blue Shield) about effectively attracting, recruiting, managing and retaining Millennials (Generation Y). She also conducts popular seminars on how to improve generation relations within the workforce – thus improving communication, productivity and revenue. MEDIA: Contact Lisa for an interesting interview!